Coaching, training and consultancy for organisations and individuals who want to grow with confidence - in leadership, AI, and life.
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For Organisations
AI training, leadership development, Springboard for teams, and speaking.
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For Individuals
1-to-1 coaching, Springboard, and personal development for women.
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Trusted by
Virgin GroupUniversity of CambridgeOxford UniversityBarclaysVirgin AtlanticRolls RoyceNHS
What we do
Practical. Inclusive. Built for the real world.
SOS Training & Consultancy Services supports organisations to navigate change, reduce people risk and build sustainable performance - without jargon, judgement or unnecessary complexity.
01
AI Capability & Ethics
Practical AI training for every level - from front-line staff to senior leaders. Building confidence, clarity, and responsible adoption.
Organisations & Individuals
02
Leadership Development
Real-world leadership training grounded in commercial experience. Strategy days, manager programmes, bespoke workshops.
Organisations
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Women's Progression
Springboard - the award-winning programme - and 1-to-1 coaching for women who are ready to step forward.
Individuals & Organisations
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Wellbeing & Resilience
Stress management, neurodiversity awareness, and mental health foundations that protect performance while supporting people.
Organisations
By the numbers
Experience that speaks for itself.
15+Years in senior leadership (Virgin Group)
4,000Keynote audience - Denver, with Richard Branson
450k+Women globally have completed Springboard
What people say
Life-changing. Their words.
My journey has been an inspiring and transformative experience. I now have practical strategies for setting meaningful goals and managing change. Life changing!
Jo
Warwick University
I feel like I'm on a new path. I understand myself better and I'm excited to move forwards. I've learned so much about change, my own worth and assertiveness.
Leanne
Cardiff, Wales
Truly one of the best courses I've attended - a perfect opportunity to take time for ourselves and be surrounded by such a supportive, friendly, and like-minded group.
Sam
Virgin Atlantic
Ready to unlock what's possible?
AI Training, Leadership & Development - Wales & UK
Your people are already using AI. Is it safe? Ethical? Effective?
Practical training and consultancy for organisations that want to close the AI skills gap, develop stronger leaders, and invest in the women on their teams. No jargon. No fluff. Real results.
Your teams are already using AI. The question is whether they're doing it safely, ethically, and well. I work with micro businesses, SMEs and large organisations to close that gap - practically, not theoretically.
Programme 01
AI & Individuals
For professionals who want to work smarter. Learn to use AI as a thinking and productivity tool - reduce admin, improve output, make better decisions.
Outcome: Less time wasted. Clearer thinking. Better output.
Programme 02
AI & SMEs
Designed for micro businesses and SMEs using AI to support sales, marketing, and customer communication - without expensive systems or tech overhauls.
Outcome: More focused sales. Clearer messaging. Better use of time.
Programme 03
AI & Everyone
Brings teams to a shared level of understanding - supporting those new to AI while creating safe, consistent practices for those already using it.
Outcome: Confidence. Consistency. Reduced risk.
Programme 04
AI & Leaders
For leaders who need to understand AI well enough to govern its use. Risk, ethics, decision ownership, and responsible leadership in an AI-enabled workplace.
have received any formal AI training. The gap is your risk.
21%
more profitable - organisations with gender-diverse, developed teams (McKinsey)
30%
sales increase delivered by Ceri's teams at Virgin Group
The AI Training Co™
For deeper or more extensive AI training programmes - including bespoke co-designed solutions, Welsh government-funded training, and enterprise-scale delivery - visit The AI Training Co, where Ceri delivers live AI training for teams across the UK and internationally.
Real, practical, and tailored to what your team needs right now. Delivered by someone who has been there, done it - from frontline to C-suite, in organisations of every size.
Leadership & Manager Development
One-off strategy days through to full leadership programmes. Designed around your organisation's goals and culture.
Springboard for Organisations
The award-winning women's development programme - ideal for investing in female talent, aspiring leaders, and early career development across your workforce.
Sales & Customer Service
Performance training that improves results without burning people out - grounded in real sales and service leadership experience.
Stress, Resilience & Wellbeing
S.O.S. stress management, neurodiversity awareness for leaders, and mental health foundations - because sustainable performance starts with people.
Common questions
What organisations ask before working with Ceri.
How quickly can you get started?
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Usually within 2-4 weeks of an initial discovery call. I'll want to understand your organisation, your people, and your goals before recommending the right approach - then we move fast.
Do you work with small businesses or only large organisations?
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Both. I work with micro businesses, SMEs, and large organisations. The approach scales to fit your size, budget, and goals. A coffee conversation is always the best place to start.
Can training be delivered in person or remotely?
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Yes to both. I deliver in person across Wales and the UK, and online for teams in any location. Hybrid options are also available for organisations with multiple sites.
We're not sure what we need. Can you help us figure that out?
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That's exactly what the discovery call is for. No obligation, no pitch - just a real conversation about what's going on in your organisation and whether I can help. Most people leave with more clarity even if they don't go ahead.
Keynote & Speaking
An experienced voice for big stages.
Ceri has spoken for audiences of up to 4,000 people - from the UK to the US - including alongside Sir Richard Branson in Denver for Genesys.
Mindset & Resilience
Women in Leadership
LGBTQ+ in the Workplace
AI in the Service World
Digital Service Transformation
Let's talk about what your people need.
For Women - Coaching & Development - Wales & Online UK
You know you're capable of more.
You're holding everything together - the career, the kids, the house, the appointments, everyone's feelings, everyone's needs. You show up for all of it. Every single day. And somewhere in the middle of all of that, you stopped showing up for yourself. You can't even remember the last time you thought about what you actually want. It's time to put yourself in the spotlight. Invest in the space to figure it out - and make it happen.
Springboard Women's Development Programme - Wales & Online
Something has to change. You can feel it.
You're high-achieving, dependable, capable - and completely exhausted from being all of those things for everyone else. You've built a life that looks great from the outside. But when did you last think about what you actually want from it? Springboard gives you the space, the tools, and the community to finally put yourself first. Trusted by Cambridge, Oxford, Barclays, Virgin Atlantic and 450,000+ women in 48 countries. CPD-accredited. Genuinely life-changing.
Maybe you've been the reliable one, the capable one, the one who holds it all together - while quietly wondering when it's your turn. Maybe your confidence has slowly leaked away and you can't even pinpoint when it happened. Maybe you know exactly what you want, you're just terrified to go after it.
Springboard is a structured 3-month development programme with 30+ years of research behind it. I deliver it here in Wales and online across the UK - and it works. Not fluffy. Not corporate box-ticking. Real tools, real change, real community.
Get clear on who you are and what you actually want next
Build confidence that doesn't disappear the moment someone questions you
Learn to say no without guilt, and yes without fear
Create a plan for your career and life that genuinely excites you
Join a community of women who get it - and will cheer you on
Navigate change, menopause, caregiving and transitions with resilience
Springboard is the only women-only programme Ceri delivers - and it's perfect for organisations looking to invest in female talent, aspiring leaders, and early career development in a meaningful, evidence-based way.
Used by Barclays, BP, Virgin Atlantic, NHS, Oxford University and hundreds more organisations globally. CPD-accredited and backed by 30+ years of research.
Delivered in-house for your team or open cohort
Online or in-person - flexible to your organisation
Ideal for talent pipelines and women's progression strategies
CPD-accredited - demonstrable development investment
Is this you?
If you're nodding at any of these, you're in the right place.
"I know I'm capable of more but I can't seem to move forward."
"My confidence has taken a knock and I don't know how to get it back."
"I put everyone else first and I've completely lost sight of what I want."
"I say yes when I mean no and I'm exhausted by it."
"I'm going through a change - a new role, a relationship ending, kids leaving - and I feel lost."
"I want to step up at work but something keeps holding me back."
Programme structure
4 modules. 8 workshops. Real transformation.
01
Be the Authentic You
Strengths, values, identity - who you are underneath everyone else's expectations.
02
Taking Control
How your brain and beliefs work - stop feeling like life is happening to you and start choosing again.
03
Assertiveness
Speak up, hold your ground, set boundaries - practical tools to stop shrinking yourself.
04
The Future
Map the next chapter. Build a plan that's ambitious, doable, and genuinely exciting.
Your questions, answered
FAQs about Springboard and working with Ceri.
Do I need to be at a certain career stage to join Springboard?
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Not at all. Springboard is designed for women at any career stage - from early career to senior leaders who want to reflect and refocus. What matters is that you're ready for change.
Can my employer pay for it?
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Yes, absolutely. Many participants have their place funded by their employer as part of their learning and development budget. Get in touch and I can send you information to share with your HR or L&D team.
Is it available online or only in person?
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Both. Open cohorts run online so you can join from anywhere in the UK. In-house programmes for organisations can be delivered in person, online, or as a hybrid - whatever works for your team.
How long does it take?
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Springboard runs over approximately 3 months - 4 full-day workshops or 8 half-days. It's designed to fit around your life, not take it over.
What's the difference between Springboard and 1-to-1 coaching?
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Springboard is a group programme - you go through it with other women, which is a huge part of what makes it powerful. 1-to-1 coaching is just you and Ceri, completely tailored to your specific situation. Both are brilliant; they just work differently. Not sure which is right for you? Book a free discovery call and we'll figure it out together.
Why women only?
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Because there is power in being with people who just get it. When you're in a space with women who've faced the same barriers, the same doubts, the same invisible weight - something shifts. You stop performing and start being honest. That's where the real work happens.
1-to-1 Coaching
Personal coaching that meets you where you are.
Coaching with Ceri isn't therapy and it's not counselling. It's about feeling happier, clearer, and more in control - with a plan that fits your actual life.
1-to-1 Coaching
For women who've hit that point - stuck, overwhelmed, or ready for change. Together we untangle what's going on and build a clear path forward.
VIP Coaching
Elevated support with personalised sessions, WhatsApp voice note access, priority scheduling, and emergency spots - for those who want more.
Transformation Session
A powerful 2-hour concentrated session for rapid clarity and immediate change - without committing to a longer programme.
What women say
Their words say it better.
My journey has been an inspiring and transformative experience. I have gained a deeper understanding of my core values and how they influence my decision-making. Life changing!
Jo
Warwick University
I feel like I'm on a new path. I understand myself better and I'm excited to move forwards. I've learned so much about change, my own worth and assertiveness.
Leanne
Cardiff, Wales
Truly one of the best courses I've attended - a perfect opportunity to be surrounded by such a supportive, friendly, and like-minded group of women.
Sam
Virgin Atlantic
This could be your turning point.
About Ceri
Authentic. Informed. Human-led.
Coach, consultant, speaker, and founder of SOS Training & Consultancy Services. 15+ years in senior Virgin Group leadership - now helping organisations and individuals do the same.
Background
15 years building something real.
I spent over 15 years in senior leadership within the Virgin brand - leading global teams, scaling digital capability, and delivering measurable growth, all while keeping people, inclusion, and wellbeing at the centre of every decision.
My work included early AI adoption and rollout of tools like Copilot and ChatGPT across my areas, partnering with Genesys, Salesforce and Oracle on AI-enabled digital solutions, and leading customer experience redesigns that improved satisfaction and efficiency simultaneously.
I managed global sales teams to deliver a 30% increase in sales - not by burning people out, but by developing them properly.
Most Loved Leader
Awarded by Sir Richard Branson, Virgin Group
Top 100 Employee
Recognised across the Virgin organisation
ECCCSA Award
Best Customer Service Experience Redesign
Red Spirit Award
LGBTQ+ inclusion and diversity leadership
The whole story
More than a CV.
Gay female in leadership.
After coming out at 18 I always knew I was different from my friends. The weight of gay shame can erode a person's spirit over the years. My journey was challenging from the start - asked to leave school for a relationship, enduring judgment in university, conforming in early career interviews.
In 2017 I started doing the deep work of self-reflection. I embraced my true self. Two years later, Richard Branson awarded me Most Loved Leader of the Year. Having a coach helped me do the deep work - and that's why I do what I do now.
Being neurodiverse - and loving it.
I was tested for dyslexia in my 20s. A test showed I was in the top 87% for intelligence but the bottom 9% for short-term memory. Fast forward 10 years - flying high in a corporate career but struggling with switching tasks. And hey ho: ADHD too.
NASA and MI5 always have someone with ADHD and dyslexia on their teams. Because they know the value in seeing things differently. I love my brain. It's won me awards and it's part of me as a whole.
Mental health - shameless about it.
After struggling through university and relationships, I found myself in a spiral of shame and guilt. The world felt too big. I spent time training in India, Singapore, Dubai and South Africa - learning about the brain, discovering TED Talks, podcasts and audiobooks.
I take antidepressants. They're my life jacket, ensuring that when the seas get rough, I won't drown. I share this because not everyone knows what I know - and the more of us who talk about it, the easier it gets for everyone else.
Ready to work together?
Get in touch
Let's start a real conversation.
Most people leave the discovery call with more clarity - whether they go ahead or not. There's no pitch, no hard sell. Just a real conversation about what you need and what's possible. Takes 30 minutes. Could change everything.
Book a free call
Book your free 30-minute call
Whether you're an organisation exploring training options, or an individual thinking about coaching or Springboard - a 30-minute discovery call is always the best place to start. No obligation, no hard sell.
